{"id":217,"date":"2018-05-10T03:46:21","date_gmt":"2018-05-10T08:46:21","guid":{"rendered":"http:\/\/www.fotowatch.com\/blog\/?p=217"},"modified":"2020-07-18T19:07:00","modified_gmt":"2020-07-19T00:07:00","slug":"the-most-important-aspect-of-growing-your-business","status":"publish","type":"post","link":"https:\/\/www.fotowatch.com\/blog\/the-most-important-aspect-of-growing-your-business\/","title":{"rendered":"What is the most important aspect of growing your business?"},"content":{"rendered":"<div id=\"ember2694\" class=\"feed-shared-update__description feed-shared-inline-show-more-text feed-shared-inline-show-more-text--expanded ember-view\">\n<p id=\"ember2695\" class=\"Sans-15px-black-70% feed-shared-main-content ember-view\" dir=\"ltr\"><span id=\"ember2698\" class=\"ember-view\">When it comes to expanding your market share<br \/>\nusing marketing and advertising is a quick answer.<\/span><\/p>\n<p class=\"Sans-15px-black-70% feed-shared-main-content ember-view\" dir=\"ltr\"><span id=\"ember2698\" class=\"ember-view\">The important question is where do you have <u>the best leverage within your business to reach your goals<\/u>. <\/span><\/p>\n<p class=\"Sans-15px-black-70% feed-shared-main-content ember-view\" dir=\"ltr\"><span id=\"ember2698\" class=\"ember-view\">The \u201cPareto rule\u201d, aka the \u201c80:20 rule\u201d states that 80% of your income will come from 20% of your clients.<\/span><\/p>\n<p class=\"Sans-15px-black-70% feed-shared-main-content ember-view\" dir=\"ltr\"><span id=\"ember2698\" class=\"ember-view\"> Let&#8217;s say that 4 accounts are responsible for this revenue. In case you&#8217;ll lose only 1 account<br \/>\nthat will cut your income by 25% &#8211; a bad scenario.<\/span><\/p>\n<p><span id=\"ember2698\" class=\"ember-view\">So what is the best asset you have to grow your business?<br \/>\n<\/span><\/p>\n<ul>\n<li><span id=\"ember2698\" class=\"ember-view\"><span aria-hidden=\"false\"><span id=\"ember1424\" class=\"ember-view\">\u00a0In times of growth?<\/span><\/span><\/span><\/li>\n<li><span id=\"ember2698\" class=\"ember-view\"><span aria-hidden=\"false\"><span id=\"ember1424\" class=\"ember-view\">\u00a0In times of flat sales?<br \/>\n<\/span><\/span><\/span><\/li>\n<li><span id=\"ember2698\" class=\"ember-view\"><span aria-hidden=\"false\"><span id=\"ember1424\" class=\"ember-view\">\u00a0In times of decline in profits?<\/span><\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<p><!--more--><\/p>\n<p dir=\"ltr\">Sure, your attitude\u00a0counts like openness, calmness, and persistence.<\/p>\n<p class=\"Sans-15px-black-70% feed-shared-main-content ember-view\" dir=\"ltr\"><strong>However, y<\/strong><span id=\"ember2703\" class=\"ember-view\"><strong>our best asset in every business is your client base.<\/strong><\/span><\/p>\n<p>Big corporations may feel that their biggest assets are their employees and salespersons.<\/p>\n<p><span id=\"ember20076\" class=\"ember-view\">For small business owner and solo-entrepreneurs, the most valued assets are THEIR clients &#8211; simply because they most likely don&#8217;t have a big employee base and perform several <\/span>functions all by themselves (sales, customer support, marketing, etc.)<\/p>\n<p><em><br \/>\nIt all starts with clients.<\/em><\/p>\n<p><strong>Retaining your clients is mandatory<\/strong> for growing your business and<br \/>\nneeds to have a place in any marketing and advertising strategy and budget-planning.<\/p>\n<p>So what are you doing to keep your best accounts, clients, and top talents?<\/p>\n<p>Reward them with a great gift and show your appreciation!<\/p>\n<p><img id=\"socialpilot-extension-hover-button\" style=\"cursor: pointer; display: none;\" \/><\/p>\n<p><img decoding=\"async\" id=\"socialpilot-extension-hover-button\" style=\"cursor: pointer; display: none;\" src=\"https:\/\/i0.wp.com\/0efe9c15-3ad5-432f-b53e-cd98bae46ff6\/icons\/share_image.png?w=640\" data-recalc-dims=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to expanding your market share using marketing and advertising is a quick answer. The important question is where do you have the best leverage within your business to reach your goals. The \u201cPareto rule\u201d, aka the \u201c80:20 rule\u201d states that 80% of your income will come from 20% of your clients. Let&#8217;s&hellip;<\/p>\n<p class=\"read-more\"><a class=\"readmore-btn\" href=\"https:\/\/www.fotowatch.com\/blog\/the-most-important-aspect-of-growing-your-business\/\">Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[20,4],"tags":[34,35,33,26],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.fotowatch.com\/blog\/wp-content\/uploads\/2018\/05\/grow-your-business.jpg?fit=500%2C500&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9lFBC-3v","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/217"}],"collection":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":1,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":482,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions\/482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}