{"id":357,"date":"2019-04-28T21:41:33","date_gmt":"2019-04-29T02:41:33","guid":{"rendered":"http:\/\/www.fotowatch.com\/blog\/?p=357"},"modified":"2020-07-18T18:55:48","modified_gmt":"2020-07-18T23:55:48","slug":"boost-your-marketing-efforts-22-fold-with-storytelling","status":"publish","type":"post","link":"https:\/\/www.fotowatch.com\/blog\/boost-your-marketing-efforts-22-fold-with-storytelling\/","title":{"rendered":"Boost your Marketing Efforts 22-fold with Storytelling"},"content":{"rendered":"\n<p>Marketing and Selling are the livelihood for every business. <br>Both have different objectives&#8230;<\/p>\n\n\n\n<p>Selling is all about asking the right questions.<br>Marketing is about positioning and telling the right story.<br><strong><br><br>Telling a story is way more effective <\/strong>than communicating facts and benefits alone!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cStories are remembered up to <strong>22 times more<\/strong> than facts alone.\u201d <\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><br>What kind of story should you tell?<\/h3>\n\n\n\n<ul><li>Success stories<\/li><li>Solution stories <\/li><li>Career stories <\/li><li>Client stories <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;The power of the story lies not in the event, but in finding the meaning <g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"4\" data-gr-id=\"4\">in<\/g> the moment.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"> <br>In a good story, a hero is on 2 journeys: <\/h3>\n\n\n\n<ul><li> The Journey of Achievement<\/li><li>  The Journey of Transformation<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><br><br>Let&#8217;s take a look how storytelling could be applied to Logo Watches&#8230;<\/p>\n\n\n\n<p>First things First: <br><strong><em>Logo watches are not for everybody!<\/em><\/strong><\/p>\n\n\n\n<p>If you like to have your Brand-Name exposed to several hundred-thousand of people you should go for billboards or TV ads.<br><br><strong>BUT if you want to&#8230;<\/strong><\/p>\n\n\n\n<ul><li>Celebrate your company&#8217;s anniversary<\/li><li>Reward milestone results<\/li><li>Provide Safety Awards<\/li><li>Give Retirement gifts<\/li><\/ul>\n\n\n\n<p>&#8230;then Logo Watches are <u>the absolute perfect and best choice<\/u>!<\/p>\n\n\n\n<p><br>To answer your question &#8220;<em>Why they are the perfect &amp; best choice<\/em>&#8221; is easy &#8211; <br>because Logo Watches are relating in the most unique way to the &#8220;Time&#8221; of any kind of achievement&#8230; <br><br>&#8211; how long you have your business<br>&#8211; how long it took to get this great new account<br>&#8211; how long people have worked for you and supported your company&#8230;<br><strong><br>It&#8217;s ALWAYS about the Time Telling aspect of any success story!<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>No other promotional item relates, connects and tells the story of time <br>better than customized logo watches.<br><br> <\/h4>\n\n\n\n<p>\nExpress the Value of TIME embedded in a story and you have a winner.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and Selling are the livelihood for every business. Both have different objectives&#8230; Selling is all about asking the right questions.Marketing is about positioning and telling the right story. Telling a story is way more effective than communicating facts and benefits alone! \u201cStories are remembered up to 22 times more than facts alone.\u201d What kind&hellip;<\/p>\n<p class=\"read-more\"><a class=\"readmore-btn\" href=\"https:\/\/www.fotowatch.com\/blog\/boost-your-marketing-efforts-22-fold-with-storytelling\/\">Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[20,4,18],"tags":[7,35,53],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.fotowatch.com\/blog\/wp-content\/uploads\/2019\/04\/boost-your-marketing-with-storytelling.jpg?fit=500%2C500&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9lFBC-5L","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/357"}],"collection":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":1,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":473,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/posts\/357\/revisions\/473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotowatch.com\/blog\/wp-json\/wp\/v2\/tags?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}