1. Consumer Home
The consumer assistance and information site of the Direct Marketing Association.
2. The ARF - The Advertising Research Foundation
Journal of Advertising Research
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
The mission of the Journal of Advertising Research is to act as the R&D vehicle for professionals in all areas of marketing, whether that's media, research, advertising or communications.
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